Lakshmi creates and curates some of the best hand woven sarees steeped in Indian culture and blended with modern sensibilities. With a store in Chennai serving customers throughout the world from its website

CHALLENGE: To reach well to do women of South Asian origin around the world – resident as well as non resident.

SOLUTION: use The DiMaAg to deliver:
- A 10x increase in sales in nearly a year.
- Build a highly engaged and interacting community of over 100,000 women who are very enthusiastic about sarees. Who not only drive online sales but also footfalls to the store in Chennai.

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