Technique of maximising digital paid media in 3 steps
1. Choose Relevant Platforms for identifying prospect using any combination of parameters
– Demographic - (Age, Gender, Life Status, etc.)
– Geographic – (City, State)
– Psychographic (interests, passions)
– Professional (industry, seniority)
– Intent (volunteered by online behaviour like search, content consumed)
2. Identify Prospects (cookie everything). Build Frequency within Prospects with high impact ads and drive towards conversion.
3. Convert (choose metric & optimise to maximise this chosen metric) - provide digital assets that short circuit the conversion process to 1-2 clicks.